I BUILD WINNING
FRANCHISES FOR THE
YOUTUBE GENERATION.
I turn content into scalable franchise systems.
KIDS AREN'T GROWING UP ON TV.
THEY'RE GROWING UP ON YOUTUBE.
I create the stories, formats, and systems built for how modern audiences actually consume—driving retention, repeat viewing, and real revenue.
Franchise Architecture → Retail Impact
Built and launched a flagship two-season franchise ecosystem that drove +13% YoY growth with 73% fewer uploads, led by a 10M+ breakout hit, and translated original IP into a Barbie doll at retail.
Reinventing a Legacy Franchise
Created the narrative music video format that became the franchise’s core growth engine—producing 6 of the Top 25 most-viewed videos of all time across a library of 6,500+ uploads.
Turning Music Into the #1 Growth Driver
Built the narrative music video system that generated 100M+ views YTD, drove 27% of total channel viewership, and transformed music into Barbie’s highest-performing content engine.
Short-Form Infrastructure at Scale
Created the #1 most-viewed short of all time on the Barbie YouTube channel with 82M views + 400K likes, while building 7 of the Top 10 most-viewed shorts in channel history through strategic atomization and platform-native storytelling.
Building the Next Production Model
Developed proprietary AI-powered pipelines for franchise creation—accelerating concepting, visual development, and original IP production while driving 1M+ organic views in week one and outperforming benchmarks by 150%.
Where IP Meets Culture
Built large-scale campaigns across Barbie, Monster High, and Disney—driving +3,500% vs benchmark and turning franchise storytelling into culturally resonant global moments.
THIS IS HOW MODERN
STORYTELLING WORKS.
THIS IS HOW I BUILD.
LET'S BUILD
THE FUTURE.
I create stories, systems, and strategies designed for how the next generation consumes entertainment. Let’s talk about scaling your franchise.